Marketing Initiative Is A Broad Term That Is Used Often

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What is a marketing initiative? - marketing is not as simple as many may lead you to believe. That is where a good marketing initiative comes in to play. In order for your business to be effective, you need to understand what is involved in promoting what you are offering in terms of products and services.

A marketing initiative is essentially anything that is clearly defined as a marketing effort. - it is basically anything specific in your marketing plan. Simple, isn' t it? So what types of things are considered marketing initiatives? For larger companies, a marketing initiative can be a theme. Here are a few examples that may help you.

For instance, a set of commercials that use a specific character or funny situation over and over may be considered a marketing initiative. - an example of this is the geiko commercials that feature the cute talking gekko. This, would certainly be, though more common with large businesses. The initiative is to associate their car insurance services and products with a character that sticks in your head. This is why many commercials use cute, cuddly characters such as babies and puppies etc. Being cute is an added advantage. Another example of a marketing initiative is undertaking a certain method relentlessly.

If, for instance, you decide to implement email marketing with great fervor, then you can call that your email marketing initiative. - sometimes you may wish to focus your efforts solely on one method of marketing. You will outline a plan very specific to that initiative. Focusing your efforts into a sole initiative demands that you understand it intimately. And you will carry it out. You better know what you are doing if that' s the ONLY initiative you' ve got. Often, when you put all your eggs in one basket, you better have more eggs!

In addition you also need to have a backup plan in case your initiative does not come through for you as you hoped. - another type of marketing initiative you may invoke is a large scale shift in what you are doing. Though not as specific as other examples, it is certainly something that directly affects the marketing of your company. If you are going away from traditional marketing to exclusively use the internet that is a whole new marketing initiative you are putting in place. These types of initiatives are usually done parallely with your existing marketing initiatives. A marketing initiative can also be as simple as a shift in an idea.

The old initiatives are slowly phased out as the new one takes over. - you can have a new marketing initiative that simply changes the way you promote your company, or more specifically what about the company you are trying to promote. Marketing initiative is a broad term that is used often. A shift in positioning is a good example. However, if you understand what it is you will be more able to effectively put an initiative in place if you need to. So it' s important that you understand what it means in the first place. Changing or implementing an initiative is a big part of the promotion of your business.