Saturday, November 1, 2008

Sell People On The House

Business, Ask An Expert.

Selling any house in a slow market: 5 tips - the market is slowing and investors are drowning in house payments. Probably not. Is there an end in sight?


But, there is something you can do about it. - but, ive got a better solutionsell the house. Dropping the price until you get it sold is one way to do it. What amazes me is that most sellers dont sell their houses. In a good market, you can rest on your laurels, but in a soft market you have to be willing to do something different. They advertise houses, but they dont, they list houses SELL houses.


Stop whining about the slow market and start SELLING your houses! - most mls listings are boring, and dont sell, informative the house. Make Your Listing Look Great! Thats because most people leave it up to the real estate broker to create the listing, which is communicating with other brokers. Make sure the pictures are great, not average. Instead, take charge of your listing.


Photoshop the pictures, so there are excellent photos of the front, the kitchen and the most appealing features of the house. - if there' s a dead lawn in the photo, pick up that photoshop paint brush and make it green. If theres a grey sky, wait until theres a blue sky. When a buyers agent is scanning the MLS with their clients, youve got two seconds to catch their attention and initiate a showingmake a good first impression! A sign in front of your house is good if you are on a main street, otherwise you have to get traffic by your house. Use Lots of Directional Signs. Use dozens of directional signs from the nearest main road to your property.


Use a Professional Sign in Front. - on weekends, tie bunches of balloons to the main sign on the road. Do not, I repeat DO NOT use the cheap sign from Home Depot, particularly the info tube that requires you to roll up your flyer. If the house is vacant, have an arrow with the words More info pointing to the house, and put your flyer box on the stoop of the home. Invest in a solid metal - framed sign that has an attached flyer holder that makes it easy for people to pull out your flyer. This will get people peeking into the home, which is what you want. It amazes me how boring and technical most home information flyers are prepared.


Get a GREAT Flyer. - the lazy real estate broker usually prints the flyer in black and white off the mls listing computer. If you are not a digital camera buff, go on craigslist. org and hire a high school kid to shoot and edit some photos. Instead, use a full - color flyer with excellent high - resolution photos of the inside. Sell the features of the house, not the facts. Most sellers show houses, in effect, and say, Yall come back now. Sell People on the House.


Let me ask you a question: Is this what car dealers do? - the cardinal rule of a car salesman is to never let a customer off the lot. Of course not! Why should selling houses be any different? Can you remember walking into a car dealer thinking to yourself, I have not, Im just looking made up my mind yet And then, for some inexplicable reason, you left with a new car! If you elicit the right information out of the buyer to understand that he is in the decision making mode, push him to make a decision.


Why? - not all buyers are ready to make a decision, but if he' s been looking at a few houses for a few weeks, he may be ready, even if he says otherwise. Because that salesman SOLD it to you, he didnt just let you test drive. Be ready with a contract and try to get the buyer to leave you a deposit check, even if it is refundable. Instead of showing the property, SELL it! Get as much commitment as you can.

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